top of page

Retail Market

REUNIÃO - COMO ESTÁ FUNCIONANDO HOJE O COMPETITIVE RETAIL - nov 2020.pptx

Overview of Retail Competition

Appendix B. Introduction to detailed jurisdiction summaries

We began our research by setting out questions to be answered for each of the ten jurisdictions we cover, forming a common research template that we followed for each jurisdiction.

 

Our research can be grouped into seven main areas: (1) overview of retail competition; (2) consumer engagement; (3) smart meters and access to consumption data; (4) consumer safeguards; (5) targeted protection of vulnerable customers; (6) promotion of competition; and (7) outcome of retail competition

 

1 - OVERVIEW OF RETAIL COMPETITION

• What was the process for deregulation in the retail electricity market?

• Which electricity subservices, such as billing and metering, are competitive?

• Is there regulation of retail prices? Are there many customers on the regulated option?

• Who monitors the competitive market (energy authority, competition authority, any recent inquiry)?

• Who are the major players in the market?

• Is collective bargaining allowed?

The Brattle Group, “International Experiences in Retail Electricity Markets: Consumer Issues”, prepared for ACC (Australian Competition and Consumer Comission), june 2018.

Dynamic Retail Pricing for Residential Consumers
imagem-competitive-retail-Frank-Wolak.pn

Interval meters have experienced strong deployment trends in many developed countries. These meters made up 56.5% of all metering infrastructure in the US in 2018. The European Union has set the ambitious goal of reaching 80% market penetration by 2024–several Member States have already reached or surpassed this level of adoption. Many countries in Asia and Oceania have also reached high levels of interval metering penetration with over 70% in New Zealand and over 90% in China.

August, 2020

Even though we observe strong adoption trends for interval meters, dynamic pricing of electricity is largely still in pilot mode. For instance, only six US utilities offered some kind of dynamic retail pricing for residential consumers in 2018. Even considering the combined enrollment in dynamic and time-of-use pricing, only 6% of US customers had enrolled in 2018. Similar trends are evident in other countries. While smart meters are prevalent in Europe, only eight Member States offered dynamic pricing plans in 2018. There are a few outliers though. For instance, 75% of Spanish residential and commercial customers were on a dynamic pricing program by 2018.

Frank A. Wolak and Ian H. Hardman, “The Future of Electricity Retailing and How We Get There”, Report from Program on Energy and Sustainable Development (PESD) at Stanford University, August, 2020.

States with Retail Electricity Choice in USA (2017)

July / 2020

retail choiche USA.png

The Britain´s Electricity Retail Market

Full competition was introduced into Britain’s electricity retail market in 1999. Since then domestic and non-domestic consumers have been able to shop around for their electricity supplier.

 

Suppliers buy energy from the wholesale market or directly from generators and arrange for it to be delivered to the end consumer. They set the prices that consumers pay for the electricity that they use. Allowing consumers to choose their supplier helps to keep pressure on prices and drives better customer service. It also promotes innovation in products and services.

image-retail-market-share-GB-july-2020.p

Community Choice Aggregation

Community choice aggregations (CCAs) are local governmental entities that procure electricity on behalf of retail electricity customers within a certain geographic area (Figure ES-1). CCAs may be run directly by a city or county government or by a third party through a contractual arrangement such as a joint powers agreement.

 

Often called a hybrid utility model, a CCA partners with local investor-owned utilities that continue to provide consolidated billing, transmission, and distribution of electric power to their shared customers.

 

CCAs first emerged in the late 1990s as a few states began to pass legislation enabling electric aggregation.

 

A key feature of the enabling legislation in eight states is that it allows CCAs to form such that the CCA becomes the default electricity provider and customers may opt out in order to return to utility service. The opt-out structure increases program participation relative to a voluntary “opt in” structure, meaning CCAs can aggregate relatively large customer bases, providing economies of scale and buying power in wholesale markets. The “choice” component of the term CCA reflects a key feature of aggregation: CCAs can choose the electric resources that supply their community and may choose to offer more renewable energy than the incumbent utility.

community choice agregation.png

CCAs compose their electricity portfolios of numerous resources, including fossil fuel-based generators as well as generators of renewable energy.

 

We estimate that about 750 CCAs procured about 42 million megawatt-hours (MWh) of electricity on behalf of about five million customers in 2017 in the eight states with CCA-enabling legislation: California, Illinois, Massachusetts, New Jersey, New York, Ohio, Rhode Island, and Virginia (though no CCAs are currently active in Virginia).

 

All CCAs are required to procure enough renewable energy to comply with state renewable energy mandates, the same as other load-serving entities such as utilities.

 

About 100 CCAs spread across California, Illinois, Massachusetts, New York, and Ohio procure more renewable energy than is required by these mandates. We refer to this “voluntary” portion of renewable energy as voluntary green power. We estimate that in 2017 CCAs procured about 8.9 million MWh of voluntary green power, representing about 21% of all CCA sales, on behalf of about 2.7 million customers.

Referência: O’Shaughnessy, Eric, Jenny Heeter, Julien Gattaciecca, Jenny Sauer, Kelly Trumbull, and Emily Chen. 2019. Community Choice Aggregation: Challenges, Opportunities, and Impacts on Renewable Energy Markets. Golden, CO: National Renewable Energy Laboratory. NREL/TP-6A20-72195. https://www.nrel.gov/docs/fy19osti/72195.pdf.

Retail Market Contracts

Since the most significant of all the risks is indisputably the price risk, much of a supplier’s business involves optimising its energy purchases and the agreements concluded with both the generators from which it buys energy on the wholesale market and the customers to whom it sells electric power, to protect itself against price risk.

 

From a consumer’s viewpoint, one of the key services offered by a supplier is the possibility of hedging against price risk. Many consumers simply cannot buy their electricity directly on the wholesale market because they cannot afford to run the risk inherent in market price fluctuations (besides, most consumers would find it difficult to deal with all the registration fees and other formalities involved in trading on the wholesale market). To avoid such risks, they will try to negotiate a product with their supplier that allows them to reasonably forecast their energy costs.

Although there is a wide variety of commercial formulas in place, the most widespread (and simplest) models are as follows:

1. - Flat rate: This type of contract stipulates a flat rate per kWh used by customers. In this case, the supplier absorbs the full risk associated with uncertainty in the pool price. This system is particularly suited to small-scale agents or for large customers with a very constant level of consumption, which they are essentially unable to change, who want to avoid highly complex rate schemes. This is very common among smaller customers.

2. - Time-of-day: These contracts group the hours of the day into several different segments, each of which has a different price per kWh. Customers able to change their load profile in line with prices find this kind of contract attractive because they can benefit from its flexibility. In this case, the supplier shoulders price risk, but not quantity risk. The hours of the day must be grouped into segments, each comprising a time frame during which wholesale prices are likely to be similar.

3. - Pass-through: In this case, the supplier merely charges the customer the wholesale market price for each hour, multiplied by the amount consumed during that hour, plus the access charges stipulated by the regulator. In this case the customer shoulders all the risks, while the supplier merely offers an intermediary service (it represents the consumer on the spot market, deals with billing, handles relations with the distributor and so on). This type of contract may suit very large customers who are well acquainted with how the electricity market works and prefer to handle their energy purchases themselves.

4. - Contract for differences: This is a standard contract for differences between the end consumer and the retailer, for a predetermined load profile and a strike price, which uses the hourly spot market price as the reference price in the contract. Therefore, if the consumer strictly follows the contracted demand pattern, she is completely hedged and she pays the strike price for the demand. However, any deviations from the contracted load profile will be charged or credited at the current value of the spot market price. This type of contract has the double desirable property of hedging for the totality of the forecast consumer demand and sending the correct real time economic signal to the consumer.

Carlos Batlle, Chapter 9 - Electricity Retailing,

do livro “Regulation of the Power Sector”, by Ignacio J. Pérez-Arriaga (Editor), Springer, 2014.

Texas Retail Competition

A review of the evolving marketing and pricing strategies among retail electric providers (REPs) in the areas of Texas opened to customer choice may provide a glimpse into future business models.

 

These areas of Texas exhibit perhaps the greatest levels of retail competition in North America, and a large investment in AMI (Advanced Metering Infrastructure) facilitates many advance technologies for the monitoring and control of energy use.

 

A wide range of competitive strategies have been adopted by these retailers to attract and retain customers, which in turn, impact consumer expectations, environmental goals, load patterns, and demand response capabilities.

Principais Produtos que os Retail Electr

Varun Rai, Jay Zarnikau, Chapter 8 - Retail Competition, Advanced Metering Investments, and

Product Differentiation: Evidence From Texas

 do livro "Future of Utilities – Utilities of the Future (How Technological Innovations in Distributed Energy Resources

will Reshape the Electric Power Sector)", Edited by Fereidoon P. Sioshansi, Elsevier Inc., 2016.

The Danish Electricity Retail Market

In 2016, a new market design – the supplier-centric model - was introduced, together with a deregulation of the consumer electricity prices. The aim was to increase competition and support the development of new consumer products and services. Also, Energinet upgraded its DataHub. The ongoing development of DataHub and the Danish retail electricity market continues to ensure an efficient retail market in support of Denmark’s green transition.

imagem-datahub-danish-retail-market.png
bottom of page